Right now, you’re on Morningscore.io – and our own SEO tool is in the list of recommended tools. If you’re a Shopify store owner, check out the Shopify App Store for SEO apps to optimize your site for search. GTmetrix is a free SEO tool that checks your site for site speed, performance, and structure issues.
Search traffic & keywords
If you want your website to rank higher on Google, then consider adding Ahrefs to your tech toolbox. Ahrefs is an all-in-one SEO tool that helps you find keywords your customers are searching for and evaluate keyword volume and difficulty. Whether you’re a beginner or an experienced SEO professional, SEOmator provides a comprehensive suite of powerful free tools to enhance your digital marketing strategy. It offers a huge variety of free tools to improve your search engine rankings. SEO tools provide you with data that you can analyze in the competitor analysis and show you what kind of practices your competitors are doing in search engines.
- But there really isn’t another link building tool that offers the level of features that have.
- While it won’t replace dedicated SEO platforms entirely, it dramatically speeds up your writing process.
- You can even use this feature to check if your page is showing up in AI Overviews.
- The interface is refreshingly clean—no more getting lost in a maze of complicated charts and graphs.
- If you don’t rank for the top 100 results, it’ll tell you that you’re not ranking for that keyword.
This is a great way to build relationships with writers and journalists to secure backlinks for your website. For more features—including lazy loading, asset preloading, and instant indexing—choose a paid plan, which starts at $14 a month. The Synup Listing Scan is a complete audit and review of your local listing profiles. The free version provides different charts and graphics to help you visualize how your page loads. If you need historical data and more test locations, you can upgrade to a paid version, which starts at $4.25 a month if billed annually.
The Serpstat tool does keyword research, competitor research, PPC analysis, and so forth. Plus, it also helps website owners keep track of their competitors’ backlinks. Advanced Web Ranking has four paid plans, with a 30-day free trial. Plans increase in price by providing more “units,” which allow you access to a higher volume of keywords to track. Its ability to track keywords on a hyper-specific level (including search engine results features) and white-label reporting make it ideal for agencies and in-house teams.
Table of Contents
The tool works by reviewing your Google Analytics (you have to give it access) to spot blog posts with a downward traffic trend. Once it’s finished, you’ll get an emailed report with a list of content that could rank and get more traffic once it’s refreshed. I like to use it once I’ve brainstormed a list of seed keywords (terms I think people might search for). Just drop the word or phrase in the search bar, and you will get a list of related terms, plus their monthly search volumes and competition levels. It’s pretty easy to spot those high-volume, low-competition keyword unicorns.
BONUS TOOL: The AI Google Search Quality Rater
Screaming Frog SEO Spider is a free SEO tool that analyzes your website to find broken links and other SEO issues that might harm the user experience and your rankings. Screaming Frog will audit up to 500 URLs for free and tell you which pages need attention. Ubersuggest will offer you a list of keyword ideas you can use to generate product ideas, angles for capturing more organic traffic, your next blog post, and more. You can also see the blogs ranking at the top of the SERPs with your target keywords to understand search intent and generate content ideas. I’ve learned that AI tools can also improve keyword targeting in the content creation process.
Yoast SEO for WordPress is a plugin designed to help users optimize their websites for search engine visibility. Content creators and website owners primarily use it to improve their WordPress sites’ search performance. Create keyword clusters and analyze key metrics side by side.
CanIRank lets you review one website for free (plus get five keywords SEO Anomaly and SEO reports daily without paying). The paid plans for more websites and keyword reports start at $49/month. This tool is powered by a backlink crawler that continuously updates its index with new links. You’ll see the total number of backlinks, referring domains, and more.
This offers advantages in data storage and privacy along with a different payment structure. Ubersuggest makes sense for businesses that want all SEO functions in one tool without separate subscriptions for different needs. The lifetime purchase option provides exceptional long-term value, especially for businesses planning to use SEO tools for years to come. Using affordable SEO tools helps you manage your content marketing budget more effectively.
Any small business can carve out a significant digital presence, irrespective of budget constraints. The realm of SEO, once a realm only accessible to large corporations with big budgets, is now open to those willing to invest time and a little money in affordable SEO tools. It also offers a free version with a host of useful features, with an option to upgrade for additional functionalities.
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